[Case Study] MadHive Delivers Blockchain Ad Tech With Google Cloud and SADA
MadHive’s technology is a completely new approach for ad tech. Leveraging blockchain and technology at scale can be a real challenge, requiring serious scalability coupled with reliably low latency and massive processing power. Add to that MadHive’s sophisticated machine learning requirements and a short timeline to get to market, and you’ve got a tall order for a cloud provider. The MadHive team knew not just any cloud provider would suit their needs.